Michael Connolly, CEO, Sonobi

Impression aren’t served, they’re made… on people. So, why in media and advertising do we think that the rules are any different?

In today’s media market, good enough is no longer good enough. It’s time to fix a broken ecosystem and define a new standard of targeting that moves beyond just checking the box on whether or not a pixel fires. It’s time to create an ecosystem guided by people-based, upfront, real-time planning and delivery to create meaningful engagements and lay a foundation for measurable results across any and all paid media campaigns and packages.

Panelists:
Jonathan Adams, Chief Digital Officer, Maxus Global Media
Lee Baler, Senior Director US Media, iCrossing
Craig Dempster, EVP, Digital Agency Group Leader, Merkle
Steve Katelman, EVP Global Strategic Partnerships, Digital, Omnicom Media Group

Moderator:
John Donahue, Chief Product Officer, Sonobi

Sure, media targeting has always been “people-based”, but models have been historically defined by technical limitations and one-way audience selling models. In today’s market, the emergence and growth of data development and management technology means that audience data can come from a variety of sources – both buy and sell side. And, as advertisers and brands continue to invest in customer and audience relationship management, successful audience targeting requires a more direct and collaborative workflow.

This panel will take a deeper look into the benefits, risks, and opportunities of a people-based direct audience model.

Panelists:
Bridget Bidlack, SVP, Global Product, Experian Marketing Services
Matt Greitzer, Co-founder & CEO, Accordant Media
Sean Kegelman, Global Head of Data Monetization, Spotify
Oleg Korenfeld, EVP, Ad Tech & Platforms, Mediavest | Spark

Moderator:
Michael Connolly, CEO, Sonobi

Special Guest Speakers:
Chuck Salter, Senior Editor and feature writer, Fast Company
Amy Webb, author, futurist and Founder of the Future Today Institute

Paid media will always be an important part of the consumer funnel for brands and their businesses. But how it’s created and delivered will always evolve.

Staying ahead of a market that’s looking for more targeted engagement is important to all publishers and media brands; and, delivering more of what advertisers need will always drive more revenue, growth and budget retention if properly planned and efficiently delivered. However, as the saying goes, easier said than done.

In “People-Based Media vs. Publisher Tech Stack”, we will discuss what’s required for publishers and media brands to successfully navigate challenges and capitalize on opportunities in this evolving media landscape.

Panelists:
Irene Kwak, VP Revenue Operations, Bankrate
Scott Siegler, VP, Engineering & West Coast Operations, Cox Enterprises
Rich Sobel, SVP Programs & Services, Publicis Media
Danny Spears, Programmatic Director, the Guardian
Joe Prusz, SVP & Head of Seller, Americas at Rubicon Project

Moderator:
Justin Kennedy, COO, Sonobi
 

Sonobi + Rubicon + the Guardian
 

The RTB protocol serves an important purpose in today’s media ecosystem, but it’s only one piece of a bigger, more complex puzzle.

“Bid vs Buy: Programmatic Needs to Evolve” will examine why and how programmatic buying needs to expand beyond the bid. We’ll discuss where the industry needs to invest across channels and formats to drive greater brand ROI while creating accretive value for media companies. Joining us on this panel will be media companies, investment bankers, brands and agency executives.

Panelists:
David Danowski, VP, Digital Pricing & Planning, Fox Networks Group
Neil Fried, VP, Strategy & Corporate Development, Acxiom
Nick MacShane, Founder & Senior Managing Director, Progress Partners
Robert Schneider, Managing Partner, Head of Partnerships & Corporate Development, GroupM

Moderator:
Tony Katsur, President, Sonobi
 

Tony Katsur, President, Sonobi