About Equilibrium

 

Where supply and demand intersect to create a fair and equitable marketplace

 

Equilibrium is an annual marketplace summit, hosted by Sonobi, that brings together visionaries and leaders from across our industry to discuss insights and ideas that are shaping the media and advertising landscape.

 

Consumers are the glue that bring the business of advertising together. Media brands, agencies, and advertisers all work to communicate and address the people that make up the audiences that mutually drive all of our businesses forward. Yet the technology of advertising has led us to think and transact in a world of impressions, not people. Brands like Facebook and Google have built tremendous technology with their insights and it is time for those of us outside of the “walled gardens” to discuss, strategize and build technology that can blossom a fair and equitable market where brands can have a direct conversation with their most valuable asset: their consumers.

 

Join us for the 2017 Equilibrium Summit as we work together to build a fair market to address the people that matter the most: our consumers.

 

Details coming soon!