About Sonobi Equilibrium (Formerly Premium Programmatic 360)

Exploring the Opportunities and the Challenges That Lie Ahead.

In a world of emerging platforms and shifting consumer behaviors, navigating the ecosystem and defining success can be tough – whether you buy, sell, plan or manage media.
 
Sonobi’s Equilibrium Summit is an invitation-only event that connects industry leaders, innovators, and disrupters from across the globe for an interactive dialogue about challenging convention and transforming advertising and marketing with technology.
 
In 2016, we focused on evolving the business of paid media from static impression-driven models to more effective people-based media planning, targeting and delivery that creates meaningful engagement; and what it means for publishers, brands, agencies, and tech developers and their businesses in today’s rapidly evolving media landscape.

2016 Presenters & Panelists

Michael Connolly

Sonobi

Michael Connolly

Sonobi

CEO

Danny Spears

The Guardian

Danny Spears

The Guardian

Programmatic Director

Oleg Korenfeld

Mediavest | Spark

Oleg Korenfeld

Mediavest | Spark

EVP, Ad Tech & Platforms

Bridget Bidlack

Experian Marketing Services

Bridget Bidlack

Experian Marketing Services

SVP, Global Product

Nick MacShane

Progress Partners

Nick MacShane

Progress Partners

Founder & Senior Managing Director

Justin Kennedy

Sonobi

Justin Kennedy

Sonobi

COO

Robert Schneider

GroupM

Robert Schneider

GroupM

Managing Partner, Head of Partnerships & Corporate Development

Irene Kwak

Bankrate

Irene Kwak

Bankrate

VP Revenue Operations

Tony Katsur

Sonobi

Tony Katsur

Sonobi

President

Neil Fried

Acxiom

Neil Fried

Acxiom

VP Strategy & Corporate Development

Scott Siegler

Cox Enterprises (Gamut Exchange)

Scott Siegler

Cox Enterprises (Gamut Exchange)

President & GM

John Donahue

Sonobi

John Donahue

Sonobi

Chief Product Officer

Donald Williams

Horizon Media

Donald Williams

Horizon Media

Chief Digital Officer

Sean Kegelman

Spotify

Sean Kegelman

Spotify

Global Head of Data Monetization

Steve Katelman

Omnicom Media Group

Steve Katelman

Omnicom Media Group

EVP Global Strategic

Rich Sobel

Publicis Media

Rich Sobel

Publicis Media

SVP, Programs & Services

Craig Dempster

Merkle

Craig Dempster

Merkle

EVP, Digital Agency Group Leader

Matthew Greitzer

Amnet | Accordant Media

Matthew Greitzer

Amnet | Accordant Media

Co-CEO, Amnet
US / Co-Founder, Accordant Media

Lee Baler

iCrossing

Lee Baler

iCrossing

Senior Media Director

Joe Prusz

Rubicon Project

Joe Prusz

Rubicon Project

SVP & Head of Seller, Americas

2016 Agenda

2:00 pm
Welcome Remarks

Michael Connolly, CEO, Sonobi

2:15 pm
Impressions to People: Setting a New Standard for Paid Media

Impression aren’t served, they’re made… on people. So, why in media and advertising do we think that the rules are any different?

In today’s media market, good enough is no longer good enough. It’s time to fix a broken ecosystem and define a new standard of targeting that moves beyond just checking the box on whether or not a pixel fires. It’s time to create an ecosystem guided by people-based, upfront, real-time planning and delivery to create meaningful engagements and lay a foundation for measurable results across any and all paid media campaigns and packages.

Panelists:
Jonathan Adams, Chief Digital Officer, Maxus Global Media
Lee Baler, Senior Director US Media, iCrossing
Craig Dempster, EVP, Digital Agency Group Leader, Merkle
Steve Katelman, EVP Global Strategic Partnerships, Digital, Omnicom Media Group

Moderator:
John Donahue, Chief Product Officer, Sonobi

2:50 pm
People-Based Audience: The Difference is in the Details

Sure, media targeting has always been “people-based”, but models have been historically defined by technical limitations and one-way audience selling models. In today’s market, the emergence and growth of data development and management technology means that audience data can come from a variety of sources – both buy and sell side. And, as advertisers and brands continue to invest in customer and audience relationship management, successful audience targeting requires a more direct and collaborative workflow.

This panel will take a deeper look into the benefits, risks, and opportunities of a people-based direct audience model.

Panelists:
Bridget Bidlack, SVP, Global Product, Experian Marketing Services
Matt Greitzer, Co-founder & CEO, Accordant Media
Sean Kegelman, Global Head of Data Monetization, Spotify
Oleg Korenfeld, EVP, Ad Tech & Platforms, Mediavest | Spark

Moderator:
Michael Connolly, CEO, Sonobi

3:35 pm
Refreshment & Networking Break

3:55 pm
Keynote

Special Guest Speakers:
Chuck Salter, Senior Editor and feature writer, Fast Company
Amy Webb, author, futurist and Founder of the Future Today Institute

4:30 pm
People-Based Media vs. Publisher Tech Stack

Paid media will always be an important part of the consumer funnel for brands and their businesses. But how it’s created and delivered will always evolve.

Staying ahead of a market that’s looking for more targeted engagement is important to all publishers and media brands; and, delivering more of what advertisers need will always drive more revenue, growth and budget retention if properly planned and efficiently delivered. However, as the saying goes, easier said than done.

In “People-Based Media vs. Publisher Tech Stack”, we will discuss what’s required for publishers and media brands to successfully navigate challenges and capitalize on opportunities in this evolving media landscape.

Panelists:
Irene Kwak, VP Revenue Operations, Bankrate
Scott Siegler, VP, Engineering & West Coast Operations, Cox Enterprises
Rich Sobel, SVP Programs & Services, Publicis Media
Danny Spears, Programmatic Director, the Guardian
Joe Prusz, SVP & Head of Seller, Americas at Rubicon Project

Moderator:
Justin Kennedy, COO, Sonobi
 

5:10 pm
Product & Partnership Reveal

Sonobi + Rubicon + the Guardian
 

5:30 pm
Bid vs Buy: Programmatic Needs to Evolve

The RTB protocol serves an important purpose in today’s media ecosystem, but it’s only one piece of a bigger, more complex puzzle.

“Bid vs Buy: Programmatic Needs to Evolve” will examine why and how programmatic buying needs to expand beyond the bid. We’ll discuss where the industry needs to invest across channels and formats to drive greater brand ROI while creating accretive value for media companies. Joining us on this panel will be media companies, investment bankers, brands and agency executives.

Panelists:
David Danowski, VP, Digital Pricing & Planning, Fox Networks Group
Neil Fried, VP, Strategy & Corporate Development, Acxiom
Nick MacShane, Founder & Senior Managing Director, Progress Partners
Robert Schneider, Managing Partner, Head of Partnerships & Corporate Development, GroupM

Moderator:
Tony Katsur, President, Sonobi
 

6:00 pm
Closing Remarks

Tony Katsur, President, Sonobi
 

6:15 pm
Cocktail Reception

2016 Highlights

About Sonobi

Enabling People and Organizations Across the Media Industry to Build Intelligent Strategies and Collaborate Efficiently to Create Smarter Media.

Sonobi is an independent technology company that builds innovative people-based solutions, bringing greater addressability, context, efficiency, voice, and scale to the business of advertising. Sonobi helps strategic partners forecast new market opportunities and enhance value delivery to clients, and create more profitable businesses through the integration of progressive data procurement and user-centric sales management technologies.

 

Our JetStream technology is transforming the business of traditional impression-based advertising, unifying the comScore 250 premium publishers and Fortune 500 advertisers to collaborate, create, and deliver more effective communication plans, upfront and guaranteed, for the people that matter most – consumers.

 
For more information visit sonobi.com.